Following on from my previous article Penguin Penalty Pandemonium Pending
I stated a good look at your backlink profile would be a good start in preparing for the up and coming Penguin update.
While this is true, it’s also good to understand the best way to do this.
Now, you may rush out and have your site analysed by some backlink software and come to whatever conclusion it spouts out the other end. Or visit any number of free online tools that also claim to be able to do this for you. A large majority of those sites and software packages have upgrades or subscriptions that you will need to pay for to find out more.
With this, I would urge you to err on the side of caution and take it with a pinch of salt.
All the search engines are rather secretive about the finer complex details on what they look for in a backlink profile. The software packages that exist do so using their own algorithms that were programmed by their creators, not the search engines. At best it’s a very good, well-educated and experienced guess at what’s analysed and how.
That’s not to say the software analysis doesn’t have its place. It does. I use one myself. But what it should do is give a good starting point for someone skilled in SEO and online marketing to work through and give an intelligent analysis on what should stay and what needs to go.
If you would like to have a discussion about your backlink profile, or any part of your online marketing, please contact us on 01260 281546 or email us at firstname.lastname@example.org