Google have just announced that their new mobile-friendly algorithm will come into effect as of 21st April 2015. This new formula will use mobile-friendliness as a ranking signal, so Google will look favourably at mobile-optimised websites and penalise sites that aren’t.
The new algorithm will affect all mobile searches, in all languages and is said to have a significant impact on mobile rankings and will pose a significant ‘ranking’ challenges to sites that are not yet mobile-friendly.
A drop in rankings will only result in one thing, less traffic to your website, and more traffic to your competitor’s mobile-friendly website!
Here at Thrive, we build fully responsive, mobile-friendly websites, made with the latest web technology. Give us a call on 01260 281546 or email firstname.lastname@example.org to find out how we can help.
You can get full details from Google here – http://googlewebmastercentral.blogspot.com.au/2015/02/finding-more-mobile-friendly-search.html